Corporate
Units
Products
Services
Career
Resources
85% increase in call center agent productivity
Significant increase in customer satisfaction
Seamless integration with CRM systems
Increased competitiveness through digitized operations
85% increase in call center agent productivity
Significant increase in customer satisfaction
Seamless integration with CRM systems
Increased competitiveness through digitized operations
Hayat Holding, with its forward-looking vision, established Hayat Finans in 2022, which holds the title of Turkey's first branchless digital bank.
Hayat Finans, which offers its customers all financial services through a digital platform in a fast, reliable, and more cost-effective manner, aims to be one of the strongest supporters of the micro-entrepreneurship ecosystem that will shape the economy of the future.
A new era in customer experience with Hayat Finans
Hayat Finans Participation Bank, with its vision of becoming Turkey's first digital bank, aimed to establish a call center that would serve its customers through a single communication channel. In collaboration with Softtech Genesys, Hayat Finans is creating a robust customer experience architecture in its call centers.
Success in digitalization and efficiency at Hayat Finans
Hayat Finans observed a significant increase in customer satisfaction thanks to fast and accurate services enabled by Genesys Engage and CRM integrations. Call center representatives' efficiency increased by 85%. The digitalization process supported Hayat Finans' competitive strength in the sector by making operations more effective.
The AI-powered digital assistant SAVVy, implemented at Sabiha Gökçen Airport, personalizes the passenger experience by providing fast and uninterrupted support 24/7.
Read Story ↗
İşbank Nays application reached 5 million downloads with the support of Softtech's UX/UI design, analysis, front-end and back-end services.
Read Story ↗
İş Yatırım acquired 60% of its retail customers with Softtech's Digital Onboarding product through remote account opening and location-independent operation.
Read Story ↗
The digital assistant Softtech Intelligence developed in collaboration with Aydem Energy provides 24/7 service via WhatsApp, successfully resolving over 2,000 interactions every day.
Read Story ↗Subscribe to our Softtech newsletter
Subscribe to our newsletter for updates on our products and services, upcoming events, webinars and more. We are one step closer to you with inspiring content and opportunities!
Please enter at least 3 characters.
Geçersiz karakter girdiniz.
